Case studies

Problems, decisions, outcomes

Longer reads on three engagements where the hard part was framing the problem, not writing the code.

Northbridge Financial

Rebuilding reconciliation for 40k businesses

38% faster task completion

Problem: Support handled 1,200 monthly tickets caused by mismatched transaction states across providers.
Approach: Ran discovery with 18 finance operators, modelled a shared transaction state machine, then shipped a progressive rollout behind flags.

Atlas Bank

Doubling activation in a regulated onboarding flow

61% → 84% activation

Problem: Identity verification asked for everything up front, and drop-off peaked on the document upload step.
Approach: Split the flow into resumable stages, added inline document feedback and moved compliance checks server-side.

Helio Health

A design system three teams actually adopted

70% fewer UI defects

Problem: Every squad maintained its own components, so accessibility fixes had to be repeated four times.
Approach: Built a token-first library with automated contrast tests and a migration guide, paired with weekly office hours.